As the Head of Sales for a growing start up, working hard to be cash flow positive, it was critical we made the most of every lead and opportunity. In GTM Engineering School, I was able to learn how to connect several tools to not only find and qualify leads, but also engage with them across multiple platforms for a fraction of what it would cost to have a team do it. This led to several new opportunties and new revenue in the door at a critical time for us. The way these skills were taught and the help received in the courses was instrumental in me being able to build and implement quickly.

Before the GTM Engineering School, our conference lead gen was me and a couple of interns manually working through 2,000 attendee lists for weeks. Now we have an end-to-end system where our CEO books 40+ meetings within days. But it went beyond conferences. The biggest value of the program was the environment. The monthly structure forced me to stop consuming content and actually build things. It gave me confidence to be selective about what's right for us, instead of chasing every trend on LinkedIn. The program gave me the system thinking to adapt everything to our industry. We're still building on it months later.

The GTM Engineering School completely changed my mental model. People are focused on lead generation, not thinking about how the entire thing fits together, whether it makes sense, and how you can optimize people's time and efforts — especially with AI radically changing how we go-to-market. The tool discovery alone was mind-blowing. Octave was probably the coolest tool for me — I had no idea such a thing existed. And having a community of like-minded people striving after the same thing added so much value. Now when I build go-to-market systems for clients and show them what a perfected system could look like, it blows their minds. That's the power of what this program opened up for me.

Before GTM Engineering School, we had no outbound motion, no enrichment, and minimal automation. The take-home exercises built real competency and sparked “what else can we automate” thinking across the business. We’ve cut ~5 hours of meetings per week and stood up a fully automated outbound enrichment sequence marching us towards 20% more meetings per seller.

Before I joined the program I was completely overwhelmed with which tools, workflows and use cases I should be focusing on. I was spending a lot of time building things then deserting them and moving on to the next, never really seeing it through. It was time consuming and exhausting. After the program, I have a clear view of which tools are best for which challenge, how to execute advanced workflows and have already rolled out a GEO initiative within hours that perviously would have taken weeks! Love the live videos - walking through workflows with an expert who answered questions in real time was a real game changer. I now feel super confident in my knowledge around GTM engineering and more capable than ever in my work.

As PandaDoc transitioned our RevTech team into a full GTM Engineering function, I joined this cohort to build real fluency with the tools at the core of modern GTM stacks - Clay, n8n, Zapier, and Claude Code - and to develop a clearer sense of where and how to apply them. The standout experience was the hands-on build-along format of the Zapier and Claude Code lectures, paired with the supplementary videos that let you go deeper on specific tasks at your own pace. I've come away with genuine confidence using these tools and a much sharper mental model for matching them to real pipeline and automation challenges.

The program was intense, on point and no fluff. We were there to learn through practice. No time wasted, in the spirit of current tech pace. The instructors were amazing, knew the ropes and knew how to transfer knowledge. We got all the tools for the time of the course (pure value). This whole bootcamp definitely landed me tools and skills to speed up, and automate processes in my company. Using the resources will further help me excel in the field of GTM engineering.

Mastering your CRM isn’t enough anymore. You have to stay ahead of what’s coming, and GTM Engineering School delivers both the knowledge and the community to do that. The courses are taught by brilliant minds behind some of the best GTM tools in the space. My time there enabled my team and me to build a fully automated lead routing system in Cargo that uses AI to normalize data and make advanced qualification decisions — reducing manual contact review from 5+ hours a week to under 5 minutes. And beyond the practical skills, you get a strong community of people solving the same problems you are.

What struck me the most was the change in mind shift required to use most of these AI tools. Before this, software was always about how to move or transform data and build automations to get a desired output (in marketing, that's often a "personalized offer"). Seeing all these tools in one course helped me adjust my approach so that I could identify relevant use cases better, and train my team on how to incorporate these in our day to day.

Being part of Cohort 2 at GTM Engineer School was a genuinely pivotal experience for me. The program pushed me to think in terms of workflows, automation, and scalable processes rather than isolated tactics. That mindset — thinking in systems, identifying bottlenecks, and leveraging automation/AI to solve them — has fundamentally changed how I approach marketing and growth. Beyond the workflows, the biggest value was the people. Being around operators who are actively building in the GTM + AI space really sharpened my perspective on what modern growth looks like.