GTM Engineer School GTM Engineer School
Cohort 5 — live & project-based

Become a GTM Engineer in 8 weeks.

Learn our 5-stage building framework. Pick the tools you need and expert how-to content. Build a portfolio-grade GTM workflow with a real customer. Become a system builder and graduate at demo day in front of peers and instructors.

Cohort 5 start September ’26. Enroll before end of August ↓

Register for Cohort 5 See pricing

Trusted by 200+ GTM operators from top-tier B2B SaaS ↓

Grafana Labs
Airbyte
Intercom
ClickUp
Okta
Pavilion
Slack
lemlist
Airtable
Testimonials

Hear directly from our graduates

Paula Gonzalez
Paula GonzalezGTM Engineer

Before enrolling, a lot of my processes were still more manual than I wanted, especially around Clay workflows and figuring out how to get the most out of Claude for GTM work. I knew the tools but wanted to go deeper. The best part was the content quality and the caliber of the people behind it. Having sponsors and instructors who are actually well-known and respected in the field made everything feel credible and worth the investment. The biggest outcomes for me were time saved on building outbound systems and leveling up fast on Claude. Specifically learning how to create Skills and use Claude Code, which I'm now applying directly in my day-to-day work. The Clay sessions were also incredibly valuable, I walked away with things I implemented immediately.

Lana Ma
Lana MaHead of RevOps

GTM Engineering School was a game changer for staying ahead in the AI and RevOps space. The hands-on exercises across multiple tools gave me real, practical experience I could apply immediately. Clay quickly became one of my favorite tools, from enriching accounts at scale to powering personalized outbound, it's now central to my day-to-day. The biggest takeaway: the best RevOps operators aren't just process builders, they're tool-fluent operators who build systems that save the team hours every week.

Elena Balagush
Elena BalagushSr. Digital Customer Success & Growth Manager

I joined GTM Engineer School after a recommendation from a former colleague and was excited going in - the agenda looked very relevant. I really enjoyed getting hands-on with Clay, AirOps, and learning directly from the people building these tools. It made everything feel very practical. One focus area that definitely helped improve segmentation and open rates was learning to enrich missing data to make messaging more personalised.

Snithika P
Snithika PGTM Engineer

When I joined GTM Engineer School, I had zero clue how tools and integrations actually worked - it gave me a solid foundation that I genuinely use every day now. What stood out was the hands-on approach: you build things yourself, learn directly from instructors who actually own the tools, and walk away with a capstone project that shows you how far you've come. Oh, and the network is 🔥 everyone brings something different to the table and I'm still connected with a lot of them!

Ryan Ketchum
Ryan KetchumVP Sales & Co-founder

As the Head of Sales for a growing start up, working hard to be cash flow positive, it was critical we made the most of every lead and opportunity. In GTM Engineering School, I was able to learn how to connect several tools to not only find and qualify leads, but also engage with them across multiple platforms for a fraction of what it would cost to have a team do it. This led to several new opportunties and new revenue in the door at a critical time for us. The way these skills were taught and the help received in the courses was instrumental in me being able to build and implement quickly.

Charles Holley
Charles HolleyGTM Manager

GTM Eng School gave me a strong foundation in a space that's moving incredibly fast. It helped me go deeper with tools like Clay, n8n, and others, but more than just the tools themselves, it helped me understand how they interplay with each other - how to think about building systems, not just using individual products. In a space where new tools are dropping every week, that mental model is just as valuable as any specific skill. Would recommend for anyone looking to build a real base in AI + GTM.

Lisa Zhadik
Lisa ZhadikGrowth & Marketing

Before the GTM Engineering School, our conference lead gen was me and a couple of interns manually working through 2,000 attendee lists for weeks. Now we have an end-to-end system where our CEO books 40+ meetings within days. But it went beyond conferences. The biggest value of the program was the environment. The monthly structure forced me to stop consuming content and actually build things. It gave me confidence to be selective about what's right for us, instead of chasing every trend on LinkedIn. The program gave me the system thinking to adapt everything to our industry. We're still building on it months later.

Paul Duffley
Paul DuffleyFounder

The GTM Engineering School completely changed my mental model. People are focused on lead generation, not thinking about how the entire thing fits together, whether it makes sense, and how you can optimize people's time and efforts — especially with AI radically changing how we go-to-market. The tool discovery alone was mind-blowing. Octave was probably the coolest tool for me — I had no idea such a thing existed. And having a community of like-minded people striving after the same thing added so much value. Now when I build go-to-market systems for clients and show them what a perfected system could look like, it blows their minds. That's the power of what this program opened up for me.

Austin Pogue
Austin PogueHead of GTM Engineering

Before GTM Engineering School, we had no outbound motion, no enrichment, and minimal automation. The take-home exercises built real competency and sparked “what else can we automate” thinking across the business. We’ve cut ~5 hours of meetings per week and stood up a fully automated outbound enrichment sequence marching us towards 20% more meetings per seller.

Jessica Redman
Jessica RedmanDigital Lead

Before I joined the program I was completely overwhelmed with which tools, workflows and use cases I should be focusing on. I was spending a lot of time building things then deserting them and moving on to the next, never really seeing it through. It was time consuming and exhausting. After the program, I have a clear view of which tools are best for which challenge, how to execute advanced workflows and have already rolled out a GEO initiative within hours that perviously would have taken weeks! Love the live videos - walking through workflows with an expert who answered questions in real time was a real game changer. I now feel super confident in my knowledge around GTM engineering and more capable than ever in my work.

See all graduates
Outcomes

What comes of it

30%had a new role or title within 3 months of finishing
265operators enrolled across four cohorts
16capstone workflows shipped at Cohort 4 demo day
Program schedule

How Cohort 5 works.

8 weeks. 3 phases. 1 capstone you ship at demo day.

Mon

Warm up

A Loom walkthrough and a 1-pager prepare you for the week. 30 minutes.

Mon-Tue

Live workshop

25 mins of expert-led teaching. 45 mins inside your peer learning group of four people. 45 mins back as a full cohort to share what each group built. 5 mins to close.

Thu-Mon

Build-on async

You apply the week's framework to your capstone project. You post a Friday WIP update inside the cohort Slack. You comment on at least 3 other students' work before Monday.

Anytime

Optional office hours

Sponsors and TAs run debugging sessions throughout the week. Drop in when you need them.

Program contents

What you will learn

The 5-stage GTM Engineering thinking framework. You learn one stage per week, then you apply it to your capstone.

1
Stage 1 • Why

Diagnose your GTM problem

  • Diagnose the GTM problem before reaching for a tool
  • Validate the problem with evidence, not opinion
  • Decide what is in scope and what is not
2
Stage 2 • What

Artifact your solution

  • Define the artifact the workflow ships
  • Define the success metric in advance
  • Set quality criteria for the output before you build
3
Stage 3 • Who

Shape it with a real customer

  • Identify the workflow customer and the named decision-maker
  • Map the operator who maintains it
  • Define the handoff to the next stage
4
Stage 4 • How

Pick your toolkit

  • Architect the workflow with Clay, Octave, Swan, and Claude
  • Sequence the steps for repeatable execution
  • Build with peer review every Friday
5
Stage 5 • When

Set the cadence

  • Identify the signal that triggers the workflow
  • Set the cadence and lifecycle
  • Measure decay and re-fire conditions every 90 days
★
Demo Day

Ship it in front of peers

  • Build your workflow
  • Apply each framework stage as you learn it
  • Demo it in front of instructors and peers
Led by our instructors:
Tariq MinhasJosh WhitfieldWesley HoangAlex LeeAndy Muns
Capstones

What Cohort 4 shipped

Every student builds one workflow against a real problem and demos it at the end. These are the 16 that went to demo day, grouped by the workflow they serve.

Outbound & prospecting 6

Signal-based Lead Engine

Hermes AgentGeminiApifyClayPython

LinkedIn Signal Intelligence

Rajarshi Mitra

Claude CodeClaySupabaseJunglerHubspot

Cybersecurity Signal Scraping to Outreach

Warren Bucknam

LovableClaudeClaySalesloftSalesforce

ABM Engagement Engine

Galyna Sereda

ApifyClayAirtableReply.io

ABM Intelligence Briefs

Kelly Arndt

ClayClaudeNotion

Fintech Event Speaker Scraping

Brandon McCoy

Claude CodeHunter.ioFirecrawlFCA API

Inbound & lead capture 3

Inbound Lead Machine

ClaySlackNooksChatGPT

SDR Inbound ICP Flag

MakePipedriveClaudeGSheets

Productivity Persona Quiz

Louise Donnelly

Clauden8nApolloNetlifyHubspot

Account intelligence & routing 3

Reactive Account-State Engine

ClayOctaveSalesforceClaude CodeSupabase

Account Routing Engine

Claude CodeAttioHexClayLemlist

Automated ICP Research & Evaluation

ClaySalesforceCommon RoomApollo

Post-sale & partnerships 2

Business Outcome AI Assistant

ClaudePlanhatSalesforce

Partner Healthcheck

ClaudePythonPeriscope/SisenseSlackGitHub

Operator tooling 2

Context Management System

ObsidianClaude CoworkGitHub

Curated GTM Job Search

David Becerra

n8nApifyClaudeClayNotion

Client companies aren't named. Students are credited where they've posted about their capstone themselves.

In their own words

What students posted

Unprompted posts from graduates on LinkedIn. Every one links to the original.

Instructors

Learn from the operators who build these systems

Eoin Clancy
Eoin ClancyHead of Growth, Airops
Zach Vidibor
Zach VidiborCEO & Founder
Yash Tekriwal
Yash TekriwalLead Educator, Clay
See all instructors

Become a modern GTM operator

Stand out in your team. Or get equipped to land your next role.

ai-led content hands-on execution intent signals AI workflow Cold outbound warm outbound
Get your ticket
Who is it for

Who Cohort 5 is for (and who it isn't)

For: Operators ready to ship a workflow

  • GTM, RevOps, marketing, founders with a real role and a real problem
  • Job seekers willing to use a curated case study (real interviews required)
  • Practitioners ready to do user research, write peer feedback, and iterate
  • People who want a portfolio-grade artifact, not just a certificate

Not for: Passive, self-paced learners

  • “Just teach me the basics” students — routed to an async-only track
  • Anyone wanting tool training on its own, without building something with it
  • Lurkers — peer feedback and WIP posts are required for the certificate
  • Students who can't commit 6-10 hours per week for 8 weeks
Why GTM Engineer School

What makes our program different

Cross-stack systems thinking

Go beyond one tool. Learn how Clay, Octave, Swan, and Claude connect into one workflow. You leave with a stack you control, not a stack you rent.

Build, don't watch

Every workshop ships a working component you applied to your capstone the same week. No theoretical exercises. No homework that lives in a doc.

Founder-led teaching

Jared runs the live workshops. Subject-matter experts join as office-hours co-hosts when their tool shows up in your stack.

Peer learning groups + alumni community

The alumni community stays open to you for life. The most-cited reason past students recommend the program is the people they met inside it.

An always-on Slack

Post your work, get instructor feedback, see what other operators are building.

Pricing

Become your team's multiplier

Join top B2B GTM operators who learn by doing.

Join our next Cohort

$1,850 / 8-week cohort

What's included

  • 8 weeks of live, project-based learning
  • Peer learning group of 4, matched by time zone and skill
  • One portfolio-grade capstone shipped to a real customer
  • Two demo days with external recruiters and hiring managers
  • Workshop replays, slide decks, and Loom walkthroughs
  • Lifelong access to the alumni community
  • Notion guides, curated prompts, and certificate of completion
  • Commit 6-10 hours per week to sync and async work

What's not included

  • Certificate if you don't submit the exercises
  • Claude requires your own subscription
Get your ticket

Ask your employer to cover it

Send your manager this note. It covers the cost, the time commitment, and what comes back to the team.

Subject: Professional development request, GTM Engineer School

Hi [manager],

I'd like to enroll in GTM Engineer School, an 8-week live cohort on GTM engineering. It costs $1,850.

The program teaches a 5-stage framework for building GTM workflows, and every student ships a capstone workflow built on a real problem. I'd use [our problem] as mine, so what I build comes back to the team instead of staying a class exercise.

The time commitment is 6-10 hours per week for 8 weeks, including one live workshop.

The next cohort starts September 2026 and enrollment closes at the end of August. Happy to write up what I ship afterwards so the rest of the team can use it.

Thanks,
[your name]
FAQs

Frequently asked questions

Please read them to know what to expect from the program.

What is GTM Engineer School?
An 8-week, live, project-based program that teaches the 5-stage GTM Engineering framework. You learn one stage per week and apply it to a portfolio-grade capstone workflow you build with a real customer and demo at demo day in front of instructors and peers.
Who is the GTM Engineer School for?
GTM, RevOps, marketing operators and founders with a real role and a real problem to solve — plus job seekers building a portfolio-grade case study. It's for people ready to do the work: user research, weekly building, and peer feedback. It's not for passive, self-paced learners.
What makes GTM Engineer School different from other courses?
Dedicated tool weeks plus the cross-stack systems thinking to connect them, a build-don't-watch format where every workshop ships a working component, founder-led live teaching from Jared, and peer learning groups plus a lifelong alumni community.
What does a typical class look like?
A 30-minute warm-up (Loom walkthrough + 1-pager) before the session, then a live workshop: 25 minutes of expert-led teaching, 45 minutes inside your peer learning group of four, 45 minutes back as a full cohort to share what each group built, and 5 minutes to close. You build async during the week and drop into optional office hours as needed.
What if I do not build my workflow within the class time?
You keep building async during the week and post a Friday WIP update inside the cohort Slack. TAs and sponsors run optional office-hours debugging sessions throughout the week whenever you need a hand.
What do I need to bring to class?
A real GTM problem and a real role to apply it to, plus your own accounts for the tools we use. Claude requires your own subscription.
Which tool accounts do I need, and do I need to pay for credits?
Your tuition includes a mid-tier paid plan or credits for Clay, Octave and Swan, so you're not buying tool access to do the coursework. Claude is the exception and needs your own subscription.
What are the requirements for each tool account?
For Clay, Octave and Swan the plan and credits come with your tuition, so there's nothing to buy before you start. Claude is your own subscription. We confirm the exact tier for each tool before the week you need it.
Will there be time to network with other students?
Yes. You're matched into a peer learning group of four (by time zone and skill), you share work in an always-on Slack, and the alumni community stays open to you for life.
I am already advanced in one of the tools. Is this still for me?
Yes. The program teaches cross-stack systems thinking — how Clay, Octave, Swan, and Claude connect into one workflow — which goes well beyond depth in any single tool.
Will the sessions be recorded?
Yes. Workshop replays, slide decks, and Loom walkthroughs are all included.
Are tickets refundable?
Up to 4 weeks before the cohort starts, yes, less card processing fees. Inside 4 weeks we don't issue refunds, though if something personal comes up that blocks your participation, message Jared on LinkedIn and we'll look at moving you to the next cohort.
Why would I pay $1,850 for an 8-week program?
You get live, founder-led teaching, a portfolio-grade capstone shipped to a real customer, two demo days with external recruiters and hiring managers, and lifelong access to the alumni community — outcomes and a network, not just a certificate.
Where do I get help if I am stuck?
In the always-on Slack — where instructors give feedback — and in the optional office hours run by TAs and sponsors throughout the week.
What should I do between classes?
Apply the week's framework to your capstone, post a Friday WIP update in Slack, and comment on at least three other students' work before Monday.
Can I enroll for just part of the program?
The program is designed as one connected 8-week arc, so you get the most value by completing it end-to-end. Learners who just want the basics are routed to an async-only track.
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About

Who's building GTM Engineer School

I bootstrapped GTM Engineer School in early 2025 to help ambitious GTM operators stay current and make stride in their careers. Matteo Tittarelli helped launch it with me. DM me on LinkedIn with your questions.

Jared Waxman
Jared WaxmanFounder, GTM Engineer School